I'm André, a people focused UX leader and photographer at heart.

Good design has the power to answer any question.

As a UX leader, I guide design teams to ask better questions and deliver designs that improve user lives.

Besides empowering the team with tools and frameworks; I take an active approach. From providing coaching to facilitating workshops. This helps creates a strong collaborative design culture.

I've worn many hats in my career, including marketing, information architecture, and design thinking. That experience made me look at problems from different angles. Whether it be to explore a new market or a feature request by the users.

My facilitation skills proved to reduce misalignment and increase the speed at which a team can prototype and test products.

Today, I'm a Product Design Manager at Postclick, were I lead the design team of our current product: Instapage, serving clients as Verizon, ebay and Vimeo,as well as the new product that will replace it: Postclick, an AI-powered Landing Pages platform.

I've also led design teams that shipped mobile apps for Telefonica Group, TIM, Claro and VIVO. In the beginning of 2020 I founded my consultancy focused on Product Discovery, helping martechs and heathtechs discover what to build next.